This was a concept pitch to Canon and not put into production.
Canon put out a pitch brief for an app concept to launch the new EOS 60D in the UK.
I lead the pitch team and wanted to ensure there was longevity with the app to keep users coming back and engaging with the brand past the initial launch.
To do that we looked at a concept that informed and aided the user with everyday photography tutorials, along with also trying to up-sell lenses and other camera accessories.
We also aimed to get people into the sales funnel by allowing them to search and save products to a wish-list which they could then ultimately buy in the future.