Love Ludo

Branding for an adventurer

This versatile identity was created for the UK based explorer and adventurer Ludo Bennett-Jones, for his Sport Relief Challenge on behalf of Dame Ellen MacArthur's Cancer Trust.

I wanted to create an adaptable and versatile identity that could be applied and have relevance to different adventures he was planing to undertake.

The concept was to turn the "V" into a map pin with an interchangeable icon to relate to whether it was a sea, land or dessert based adventure.

These "V markers" could then also be applied to an online interactive map for live and historic tracking of expeditions. Along with simpler expedition specific collateral such as t-shirts, fleeces etc.




LOGo Versions 


Love ludo in Action