Mercedes-benz

Model Configurator

As lead designer for Mercedes-Benz preferred digital agency, I was often presented with concept briefs to be proposed to higher level management. One of these brief was to conceptualise a new model configurator to update, engage and create a better all-round brand experience.

With this concept I wanted to change the existing configurator to be a more immersive experience, whilst keeping within the restrictions of their CMS.

The result was an interactive 3D model that included clear up-front price implications of enhancements, along with clear call to actions to move the user through the sales funnel.

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COnfigurator


PAINT PICKER

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