Branding for a tech start-up
tray.io are a hot London start-up really smashing it at the moment. I worked with them to re-brand before their seed round they were about to undertake in San Francisco.
Their business is API integrations that allow user to create super quick, easy work flows. They wanted something that reflected that.
The final brand mark helps to convey the core product message of being able to connect tools of all shapes and sizes together in an quick and elegant solution.